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Avis (10)
Fantastic-clearly explained
The book was a gift to my girlfriend.
Focused and to the point
Overall, it is a good book.
Great book for eco-aware entrepreneurs
This book is a wonderful reference for anyone looking to become a more sustainable consumer or business person.
Bought for Sustainabilty Program at work
This book has been well received by all the people we have given these out to.
Many "Whoa!" moments in this book
When I did an abrupt life and career change last year and decided to start Hipcycle, a green online e-commerce business, I read a bunch of new books about social media, new biz start up, environmental issues and the like, and this book really resonated with me because my mind was going in the direction of the tenets described in this book, but it helped me synthesize it much more coherently.
Great Condition
This product arrived in very little time and was in perfect condition.
A Green Marketing Book that Could be Widely Adopted by Green MBA Programs
With its many big-corporation examples, extensive use of research-based statistics, and numerous charts, graphs, bullet points, and checklists, this is a green marketing book that could be widely adopted by green MBA programs.
Informative report on how to market in a world gone green
Green marketing expert Jacquelyn A.
Practical, insightful knowledge and advice you will use!
I first read Ms.
Inspirational, intelligent, pragmatic. A must read - and do!
Jacquie Ottman brings serious intelligence to the evolving landscape of green marketing.